Members of its growing Prime service are particularly loyal, as they try to maximize the value of their $99 subscription fee and free shipping promise. 'Amazon continues to be the first destination when consumers want to find a product,' Jason Seeba, head of marketing at BloomReach, said in a press release.Īmazon's grip on American shoppers is expected to carry into the winter holidays, with roughly 94 percent of respondents saying they plan to shop there. Most often, consumers cited the ease of shopping on Amazon - including its 'superior' search and product filtering capabilities - as the reason they went to the site.īloomReach based its results on a survey of 2,000 consumers over Labor Day weekend. Meanwhile, 28 percent of people said they start their hunt on a traditional search engine, down from 34 percent last year only 16 percent make another retailer's site their first stop.Įven when shoppers find a product they want on a retailer's page, roughly 90 percent said they'll still compare Amazon's selection or prices. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit

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